WHAT IS MADNESS?
In their latest campaign, North Face athletes question madness, and what it means to them. "A life lived outdoors has taught us to question preconceived ideas. What makes something crazy? What defines happiness? Who gets to tell us what to do? When do we listen? As we celebrate our 50th anniversary, we believe that exploration matters now more than ever. It allows us to break down walls and create new paths forward. Following our curiosity is the clearest road to progress. "
If you're looking for some inspiration, check out how Tatum Monod, and Angel Collinson #questionmadness: